The Power of Professional Website Management: An Investment Worth Making
Your website is more than just an online brochure for your business. It should be a comprehensive hub of your offerings, a marketing machine, and the first and best impression for potential customers. The way your website is designed, developed, optimized, and maintained is crucial to your brand's image and profitability.
While it's understandable that businesses, especially startups, look to cut costs and outsource website services to the lowest bidder, there are compelling reasons why all website design, development, SEO, and maintenance should be handled in-house by a dedicated professional. Here are a few:
Expertise and Understanding of Your Business
Your website is not a standalone entity. It's intimately intertwined with your business strategy, branding, marketing, and customer service efforts. Every person involved with your website should have a deep understanding of your company's mission, vision, target audience, and USPs (Unique Selling Propositions). That knowledge translates into intentionally functional design and UX (user experience), content layout, and optimizations for target audiences.
Outsourcing your website to the lowest bidder often means they will subcontract the work to overseas fulfillment companies that are juggling numerous clients across every industry imaginable. As a result, they don't have the time or the inclination to immerse themselves in your business, function as a part of your team, and produce quality work.
Seamless Communication and Rapid Updates
Having a dedicated professional means direct lines of communication. Ideas, changes, or issues can be addressed promptly, without the need to wait for a middle man to communicate with their outsourced team. A dedicated website management professional can update your website immediately, in response to changes in inventory, promotions, news, or user feedback.
Outsourcing often involves coordination across different time zones, languages, and cultures, which regularly lead to misunderstandings and delays. These challenges can be more pronounced when the work is done by the lowest bidder, as the service quality may be compromised.
None of these problems exist when working with Hero Agency. We do everything in-house or we don't offer it as a service.
Data Security and Privacy
Sensitive data, like customer information or proprietary content, should always be protected. When outsourcing your website, you are entrusting your valuable data to a party that might not adhere to the most rigorous security standards. Literally EVERY website that clients have brought to us from other service providers has had this problem. From weak passwords and huge security holes, to intentional exploits, malware, and viruses - we've seen it all.
It's not uncommon for website providers to outsource coding and SEO services to untrustworthy subcontractors who will intentionally exploit the site for their own nefarious purposes. Since the website provider is just a general contractor, not an expert in the technology, they have no way of detecting or avoiding this problem.
We can't stress this enough. Access to your website's administration must be guarded and minimal. When working with Hero Agency, you have direct access to the very people who are working on your website.
Real SEO Strategy Done The Right Way
SEO isn't a one-time event, it's an ongoing process that demands a detailed understanding of your business and target audience, combined with technical proficiency and an up-to-date knowledge of industry best practices. It's not just about integrating keywords; it's about creating a holistic strategy that aligns with your brand and marketing objectives. An dedicated SEO expert works directly with the content and design process to ensure that SEO strategies are woven seamlessly into the fabric of your website.
Outsourced SEO services (assuming they're even done correctly) will often be generalized, focusing on outdated keyword count metrics rather than a tailored strategy. An dedicated SEO expert can experiment, learn from analytics data, and tweak strategies as per the brand's unique needs and market dynamics.
Real SEO Strategy Done The Right Way
Finally, having a dedicated website service provider ensures a consistent brand across all pages and elements of your website. This consistency extends to website functionality, maintenance, and updates as well, resulting in a smoother user experience.
Outsourced teams may struggle with maintaining such consistency, particularly when different aspects are handled by different vendors (which is usually the case).
The bottom: while outsourcing might seem like a cost-effective solution initially, it can cost your business more in the long run in terms of compromised quality, missed opportunities, and potential risk exposure. Investing in a dedicated team for website services is not just an expense but a strategic decision, one that can pay dividends in the form of enhanced brand image, higher customer engagement, and improved profitability.
At Hero Agency, we specialize in website design, development, management, and digital marketing services. We have decades of experience creating stunning websites and driving traffic to them.
If you want a reliable and experienced team to manage your business' online presence, look no further. Contact us today for a no obligation, no sales pitch consultation.
Your HERO is here.