Hero's journey

A blog about our adventures in digital marketing.
Featured image for “How AI is Changing SEO and What It Means for Your Web Presence”

How AI is Changing SEO and What It Means for Your Web Presence

How AI is Changing SEO and What It Means for Your Web PresenceIf your business has relied on organic SEO traffic to bring in customers, you may have noticed things aren’t as predictable as they…
Featured image for “Setting Your Marketing Goals and Budgets for the New Year”

Setting Your Marketing Goals and Budgets for the New Year

Setting Your Marketing Goals and Budgets for the New YearAs we head into 2025, now is the perfect time to get strategic about your marketing goals for the year, and set budgets that align with…
Featured image for “New FTC Ruling on Fake Online Reviews: What It Means for Your Business”

New FTC Ruling on Fake Online Reviews: What It Means for Your Business

New FTC Ruling on Fake Online Reviews: What It Means for Your BusinessAuthenticity has never been more important when it comes to your business’ web presence. The Federal Trade Commission (FTC) has recently finalized a new…
Featured image for “The Impacts On SEO & PPC from Google’s Recent SGE Experiment”

The Impacts On SEO & PPC from Google’s Recent SGE Experiment

The Impacts On SEO & PPC from Google’s Recent SGE ExperimentIf you’re even remotely familiar with the ever-evolving landscape of digital marketing, you know Google is always carving new paths. Recently, we’ve seen some significant…
Featured image for “Are you ready for Google’s Search Generative Experience (SGE)?”

Are you ready for Google’s Search Generative Experience (SGE)?

Are you read for Google’s Search Generative Experience?Last year’s rapid rise of AI models like ChatGPT revealed a surprising trend: humans liked using AI for search queries. Big Search took notice and reacted. This caught…
Featured image for “Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!”

Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!

Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!Navigating the digital marketing landscape can often feel like teetering on the edge of an abyss for many business owners. Terms like SEO, PPC,…