Hero's journey
A blog about our adventures in digital marketing.
New FTC Ruling on Fake Online Reviews: What It Means for Your Business
New FTC Ruling on Fake Online Reviews: What It Means for Your BusinessAuthenticity has never been more important when it comes to your business’ web presence. The Federal Trade Commission (FTC) has recently finalized a new…
The Impacts On SEO & PPC from Google’s Recent SGE Experiment
The Impacts On SEO & PPC from Google’s Recent SGE ExperimentIf you’re even remotely familiar with the ever-evolving landscape of digital marketing, you know Google is always carving new paths. Recently, we’ve seen some significant…
Are you ready for Google’s Search Generative Experience (SGE)?
Are you read for Google’s Search Generative Experience?Last year’s rapid rise of AI models like ChatGPT revealed a surprising trend: humans liked using AI for search queries. Big Search took notice and reacted. This caught…
Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!
Don’t Fall into the Digital Marketing Abyss: Let Hero Light Your Way!Navigating the digital marketing landscape can often feel like teetering on the edge of an abyss for many business owners. Terms like SEO, PPC,…
The Power of Expert Website Management: An Investment Worth Making
Your website is more than just an online brochure for your business. It should be a comprehensive hub of your offerings, a marketing machine, and the first and best impression for potential customers. The way…
Why Outsourcing Your Website and Digital Marketing is Smart Business
Why Outsourcing Your Website and Digital Marketing is a Smart Choice for Your BusinessHaving a strong online presence is essential for your business to thrive. Whether a small startup or an established company, your website…
