Will Any Space Do?
Finding the digital strategy that fits your business

In the long-ago days before Google even existed, we often had to convince our clients they needed a web presence. Now that online marketing is an accepted fact of doing business, there’s no shortage of agencies and freelancers who claim web expertise. Many of these "experts" use free builder tools to launch projects because they lack the fundamental understanding of how websites work. In some cases, this can be acceptable, such as for a high school garage band, amateur photographer, or a new content developer who just needs to begin building a web presence. These basic tools are certainly user-friendly and they serve as an entry point for many ventures, but they lack the flexibility that strategic growth requires.

Business incubation centers provide a similar service with real estate: generic and general-purpose space to get started. The reasons for moving beyond incubation spaces are pretty easy to understand; the need to escape usage restrictions and limits on expansion is the most common. The difference between physical and digital spaces for businesses is that most business owners don’t understand the limits they’re being given when they acquire digital space. Sadly, those offering digital space services often do not understand (or do not disclose) these limits. We see this often. Many of our clients come to us after having been underserved (and sometimes even taken advantage of) by novice web marketers.

Are you growing your business in 2022? Ask yourself, “will any space do?” Can you achieve your goals in an incubation space, or do you need full control and flexibility to reach your potential? Now ask yourself, “is my web presence doing what I need it to do?” How’s your SEO performing? Is your website mobile responsive? Is it accessible? Is it secure? Are you tracking analytics, capturing leads, and converting visitors to sales? Do you have a digital marketing strategy? Does your provider know what they’re doing and do they get requests completed quickly?

In our experience, most clients come to us after realizing they have unsatisfactory answers to these questions. That’s why Hero Agency exists. We’re here to save businesses from bad web marketing. We’re like having the power of a chief marketing office and in-house digital team, without the same impact on your overhead. Plus we don’t take up any of your physical space!