Template websites are toys, not business toolsHave you ever wondered why building an effective website requires more than just a creative eye? It’s because there is a significant technical aspect to website design and development that includes sophisticated coding languages, advanced software, and other unseen elements. Template builder services are excellent liked Squarespace, Weebly, and the like are excellent for …
Big Google SEO Changes that You Need To Know AboutHint: it’s not looking good for the other guys.SEO companies are one of my pet peeves. If you and I have ever had an SEO conversation, you’ve probably heard me say that most SEO providers are ripping off their customers. They often do the bare minimum amount of work needed each …
Website Management Saves Time & MoneyThis one is for the number crunchersA few months ago a business owner contacted us about their very broken website. Their office manager had been updating the site’s content for months, but the content management system (CMS) was using hard coded HTML. The manager was struggling to work with it, and it was eating into …
Will Any Space Do?Finding the digital strategy that fits your businessIn the long-ago days before Google even existed, we often had to convince our clients they needed a web presence. Now that online marketing is an accepted fact of doing business, there’s no shortage of agencies and freelancers who claim web expertise. Many of these “experts” use free builder tools …
Brand Management is Marketing: A tale of two Nashville businessesOur ClientOne of our clients recently received a 1 star rating on their Google business listing. As their reputation management team, we saw the rating the moment it was posted and we immediately began investigating. Our client had a flawless 5 star rating, so this new negative rating was both inconsistent …
Beware of false profitsBusiness owners shouldn’t need to know how to code a website, perform SEO updates, manage website security, or implement digital marketing campaigns. If you own a business, you’re probably focused on being an expert in your industry and providing the best services to your clients. That’s what we do at Hero Agency. We don’t build houses, run …
Website Security: Hacks & Hackers v.s. heroesIt happened again. A business owner called our office because they were at the end of their wits. Her website had been hacked two weeks earlier and the company that built it, who they still paid a large monthly support fee to, hadn’t fixed it (nor given an ETA on when it would be …
Ethos of Heroes: Saving businesses from bad website & marketing agenciesDuring a recent meeting a business owner he asked, “so what sets Hero Agency apart from the competition?” I love answering this question because it affords an opportunity to call into question all kinds of assumptions that exist in the business world. “We don’t have any competition”, I replied. “website …
