SEO vs GEO | What You Should Know About AI Search in 2026 Over the past few months we’ve been getting the same question from a lot of clients:“What is GEO?” “Is GEO going to replace SEO?” “Another agency wants to handle GEO while Hero handles SEO. Should we do that?”It’s a fair question. AI search tools like , Claude, …
Can You Optimize for AI Search Engines Like ChatGPT? Here’s a question we’re starting to hear more and more:”Can you target AI search engines like ChatGPT and Perplexity?”Short answer? Sort of.Long answer? Let’s break it down.AI Search is Here (Kind Of) Tools like ChatGPT, Perplexity, Gemini, Grok, Claude, and Google’s Search Generative Experience (SGE) are changing the way people discover …
How AI is Changing SEO and What It Means for Your Web Presence If your business has relied on organic SEO traffic to bring in customers, you may have noticed things aren’t as predictable as they used to be. Artificial intelligence (AI) has rapidly changed how search engines work and how people find information online. These kinds of sudden shifts …
