Brand Management is Marketing: A tale of two Nashville businessesOur ClientOne of our clients recently received a 1 star rating on their Google business listing. As their reputation management team, we saw the rating the moment it was posted and we immediately began investigating. Our client had a flawless 5 star rating, so this new negative rating was both inconsistent …
Beware of false profitsBusiness owners shouldn’t need to know how to code a website, perform SEO updates, manage website security, or implement digital marketing campaigns. If you own a business, you’re probably focused on being an expert in your industry and providing the best services to your clients. That’s what we do at Hero Agency. We don’t build houses, run …
Website Security: Hacks & Hackers v.s. heroesIt happened again. A business owner called our office because they were at the end of their wits. Her website had been hacked two weeks earlier and the company that built it, who they still paid a large monthly support fee to, hadn’t fixed it (nor given an ETA on when it would be …
Ethos of Heroes: Saving businesses from bad website & marketing agenciesDuring a recent meeting a business owner he asked, “so what sets Hero Agency apart from the competition?” I love answering this question because it affords an opportunity to call into question all kinds of assumptions that exist in the business world. “We don’t have any competition”, I replied. “website …
