Hero's journey
A blog about our adventures in digital marketing.
Why Did We Just Turn Down A New SEO Client?
Why Did We Just Turn Down A New SEO Client? We recently had a new client come to us completely flustered with their previous SEO provider. “We’re not seeing the ROI with these other guys…
How AI is Changing SEO and What It Means for Your Web Presence
How AI is Changing SEO and What It Means for Your Web Presence If your business has relied on organic SEO traffic to bring in customers, you may have noticed things aren’t as predictable as…
Setting Your Marketing Goals and Budgets for the New Year
Setting Your Marketing Goals and Budgets for the New Year As we head into 2025, now is the perfect time to get strategic about your marketing goals for the year, and set budgets that align…
New FTC Ruling on Fake Online Reviews: What It Means for Your Business
New FTC Ruling on Fake Online Reviews: What It Means for Your Business Authenticity has never been more important when it comes to your business’ web presence. The Federal Trade Commission (FTC) has recently finalized a…
The Impacts On SEO & PPC from Google’s Recent SGE Experiment
The Impacts On SEO & PPC from Google’s Recent SGE Experiment If you’re even remotely familiar with the ever-evolving landscape of digital marketing, you know Google is always carving new paths. Recently, we’ve seen some…
Are you ready for Google’s Search Generative Experience (SGE)?
Are you read for Google’s Search Generative Experience? Last year’s rapid rise of AI models like ChatGPT revealed a surprising trend: humans liked using AI for search queries. Big Search took notice and reacted. This…
